Consume quality ice - ice that is crystal clear (not cloudy refrigerator ice) with the IPIA logo on the bag obtainable at your local food, drug, and beverage stores.
​The IPIA logo is your Seal of Approval for a safe, quality ice product.

First and foremost, ice is a food.
In fact, people consume more ice, nearly two pounds per person per day, than they do bread.

---

​Water and ice...the ONLY difference is temperature.
In recent national surveys, as high as 85% of all consumers said they were very concerned with the quality of their tap water. This explains the phenomenal growth of the bottled water category. If you don’t trust your tap water, than how can you trust the ‘frozen water’ made in your freezer at home?​

---

Ice can go bad.
Because it is a food, ice can become contaminated with bacteria and/or viruses that can cause illness. Many people believe mistakenly that because ice is a frozen food product, that it cannot harbor bacteria. This is not true. Ice has been found to contain a wide spectrum of bacteria, from Salmonella and E. Coli to Hepatitis A. Because most people do not think of ice as a source of bacterial contamination, upon illness from a food product, the ice is normally the last and ‘forgotten food’ considered.

---

Be cognizant of the manufacturing source when consuming ice.
We recommend that you stay away from ice stored in open bins, as in some hotel facilities. As well, as from packaged ice produced in potential unsanitary conditions or with human contact, i.e., ice produced and bagged in the back room of convenience stores. And most importantly, when purchasing packaged ice at your local food store, make sure the bag has the IPIA logo on it, your assurance of a safe product that has been produced under strict manufacturing standards and lab tested.

---

Pay attention to taste and odor.
​Do you value the flavor and taste of the beverages you consume? Of course you do. While some consumers realize the ‘cloudy freezer’ ice at home tastes ‘funny’, many do not consider the alternatives for clear, tasteless, and odorless ice. Ice made in the home freezer is not only cloudy from water impurities, but also absorbs the odors of the other freezer foods. Only the professional commercial ice producers provide a truly taste-free, clear, and risk-free.